Get to know who the North Shore Mums reader is, with the results of our recent Reader Survey.
Age
87% of North Shore Mums are aged between 30-49 years:
- 31%: 35-39 years
- 26%: 40-44 years
- 17%: 30-34 years.
Location (LGA)
Where do North Shore Mums live? Below is the distribution of North Shore Mums via their Local Government Area (LGA, or local council area).
The distribution of mums across the North Shore is very similar to the total population distribution for each Local Government Area. According to the 2016 Census, the populations were:
- 142,667 people in the Hornsby local government area (covers North Shore and Hills District)
- 118,053 people in the Ku-ring-gai Council local government area
- 74,302 people in the Willoughby local government area
- 67,658 people in the North Sydney local government area
- 36,051 people in the Lane Cove local government area
- 28,474 people in the Mosman local government area
Number of children
50% of readers have two children, 33% have one child, 14% have three children.
Age of children
Parents of children under 5 years
Many mums join North Shore Mums when they’re either pregnant with their first child, or when they have a baby and are seeking support during those challenging first years.
- 3% of our readers are currently pregnant.
- 18% have a baby (0-11 months)
- 25% have a toddler (1-2 years)
- 30% have a pre-schooler (3-4 years)
Parents of Primary school aged children
As North Shore Mums grows, so too does the age distribution of our children! Many mums first joined North Shore Mums in the early years (2012) when they had babies. But eight years on, these babies are now almost through Primary school!
Relationship Status
The majority of North Shore Mums are married (82%). 9% are in a defacto relationship, and 4% are single.
Working Status
36% of North Shore Mums work part time, 24% full time and 11% are self-employed. 13% are on maternity leave and 12% are a stay-at-home mum.
Annual Household Income
Across Greater Sydney, the median annual household income is $91,000 (Census, 2016). The North Shore Mums household income is much higher than this, with 83% of families earning more than $100,000 per year.
- 43% earn $100-200k
- 24% earn $200-300k
- 8% earn $300-400k
- 9% earn over $400k
Home Ownership
9% of North Shore Mums own their own house with no mortgage. 57% own (with a mortgage) and 34% rent.
Type of dwelling
64% of North Shore Mums live in a house, 28% live in an apartment and 8% live in a Townhouse.
Click here to view more details from the 2020 Reader Survey.