What should a Business Hour post contain?

What to include

Every Business Hour post must contain all of the following:

• Company name: This is essential. Start your post with Business Hour post… [Your company name]. Our moderators must confirm you advertise with North Shore Mums, so we won't approve your post if we can't match the business name. This is also essential so our members know which company you're promoting!

• Description: An engaging description of your business, services, and any current promotions. You are competing with many other businesses during this hour, so make it personal, exciting, and genuinely valuable to our community.

• One link: Include one link only, to your website or social media. More than one link can be confusing for readers. Copy and paste it directly from your browser's address bar so it's short and clean, without long strings of tracking code or formatting issues.

• Contact details: Include an email address or mobile number so members can get in touch directly.

• Photos OR video (not both): Every post should include a visual. You can add up to four photos, or one video or reel.

What is not allowed

Do not ask members to comment on your post. Comments bump your post to the top of the feed, ahead of other businesses, so this rule keeps things fair for everyone.

For example, you cannot:

• Ask for feedback on a new idea. You can post a survey instead and ask people to complete it online.
• Ask people to comment to receive a free sample. You can include a link to your website or social media page if you have an offer running.
• Ask members to comment to enter a competition. You can direct people to your website or social media page to enter instead.

Job ads are not permitted during Business Hour.

Before you hit submit, check:

• Your business name matches your advertiser account (if you've changed your business name, make sure you've updated your Directory listing!).
• The link is clickable and going to the right destination
• Your spelling, grammar and punctuation are correct.
• Your image or video is the right one.
• Your pricing, offer and contact details are accurate.

We strongly recommend writing your post in a notes app or document first so you can proofread it before copying it across.

Editing policy

Once Business Hour closes at 9pm, posts cannot be edited.

Any post edited after 9pm will be declined by our admin team and permanently deleted from the group. This is a limitation of how Facebook handles post edits and is outside our control.

When an edited post is approved after business hours end, it bumps back to the top of the feed. This is unfair to all other participants, which is why we have a zero-tolerance policy on post edits once the hour has closed.

If you spot an error during Business Hour, correct it before 9pm.

Ready to make your post shine?

Now that you know the rules, make sure your post stands out and gets results. Read our tips and case studies here.