Can I get an article to promote my business, product or service?

An article that promotes your business is considered an 'advertorial'.


To provide an engaging, natural and influential way for businesses to promote their product or service to mums on Sydney's North Shore, we've created a range of different advertorial and review packages to suit different purposes.

Do you want to reach more local customers online, fast? Doing an advertorial with North Shore Mums is a powerful and affordable way to connect with your ideal buyer using the number one parent’s platform on the North Shore.

Advertorials remain on our website indefinitely (as long as they're not time or event-specific) and are optimised for search engines to ensure they continue to get quality traffic for many years to come. At the time of publication, they're promoted across our newsletter and Facebook platform, to ensure it gets seen by the families you're wanting to reach.

In addition to the exposure across the North Shore Mums platform, an advertorial also brings the added benefit of helping to improve the SEO of your own website, by:

  • Increasing your search engine ranking
  • Delivering more web traffic
  • Turning window shoppers into buyers
  • Lifting your visibility, credibility and trust

Find out more about why advertorial with North Shore Mums will improve your SEO.

Who writes my advertorial?

All sponsored content is written by our professional writers, whose job it is to craft your concept into something valuable, interesting & clickable!

Advertorial packages

Our advertorial packages provide strong exposure for businesses across the North Shore Mums platform, providing multiple touch points for maximum reach.

These packages include the sponsored post, review or business spotlight, which is promoted across the North Shore Mums platform. In addition, you can choose from two extra advertising options to ensure your ongoing presence on the website.

Types of Advertorials

Choose the type of advertorial that best suits your business:

Advertorial

Advertorials are sponsored articles written by our professional in-house journalists, who will write or edit an article relating to your industry with your key messages woven through the content. We'll work with you to create an an informative, engaging and useful article, that is written in the North Shore Mums tone of voice. We know our readers, and we know how to get your message across. 

Event Advertorial

If you're running a family-friendly event, there's no better way of promoting it to North Shore Mums than with our Event Advertorial Package. You'll provide us with the key information and images for the advertorial, and our talented writers will create a click-worthy article that showcases it to local families, all written in the North Shore Mums tone of voice.

Product Review Advertorial

Got a product that has to be trialled before it's true value can be properly understood & communicated to your target audience? To provide you with strong exposure across the North Shore Mums platform, our Product Review Advertorial Package delivers excellent value with a choice of a Directory listing (for year-round exposure), a newsletter & Facebook package (for a special offer, event, news or launch), banner campaign (for site-wide exposure for brand awareness), plus a FREE review!

Business Spotlight

Want to reveal the person behind the business? Sharing some personal insights about what makes you tick as a business owner and parent allows readers to get to know the 'real you', so they're more likely to choose you when looking for local businesses to support. See the questions you'll need to answer.

Ask The Expert

Do you want to position yourself as the local expert in your industry? Our brand new Ask the Expert advertorial Q&A is a brilliant way for professionals and business owners to educate, inform and share wisdom, whilst presenting themselves as the 'go to' business for that service.

Typically, these articles will include 3-5 most commonly asked questions by your customers, and you'll answer each in about 200-250 words.

Video Advertorial

North Shore Mums can help you create a video aimed at local families, that tells your story in a way that’s right for your business.

Our videos are filmed & edited by a professional videographer. They typically features a mixture of footage of your business, products and processes. We can offer a host from North Shore Mums, can include interview clips with staff and customers and can add captions to highlight key messages.

Our aim is to communicate your messages as simply and effectively as possible. We find the right creative approach for every project, without overcomplicating things or relying on unnecessary gimmicks.

 

Click here to find out more about advertorials