An article that promotes your business is considered an 'advertorial'.
To provide businesses with an engaging, natural, and influential way to promote their product or service to mums on Sydney's North Shore, we've created a range of advertorial and review packages to suit different purposes.
Do you want to reach more local customers online, fast? Doing an advertorial with North Shore Mums is a powerful and affordable way to connect with your ideal buyer using the number one parent’s platform on the North Shore.
Advertorials remain on our website indefinitely (as long as they're not time or event-specific). They are optimised for search engines to ensure they continue getting quality traffic for many years. At the time of publication, they're promoted across our newsletter and Facebook platform to ensure they get seen by the families you want to reach.
In addition to the exposure across the North Shore Mums platform, an advertorial also brings the added benefit of helping to improve the SEO of your website, by:
- Increasing your search engine ranking
- Delivering more web traffic
- Turning window shoppers into buyers
- Lifting your visibility, credibility and trust
Who writes my advertorial?
All sponsored content is written by our professional writers, whose job it is to craft your concept into something valuable, interesting & clickable!
Advertorial packages
Our advertorial packages provide strong exposure for businesses across the North Shore Mums platform, providing multiple touchpoints for maximum reach.
These packages include the sponsored post, review or business spotlight, which is promoted across the North Shore Mums platform. In addition, you can choose from two extra advertising options to ensure your ongoing presence on the website.
Types of Advertorials
Choose the type of advertorial that best suits your business:
Advertorial
Advertorials are sponsored articles written by our professional, in-house journalists. They will write or edit an article relating to your industry with your key messages woven through the content. We'll work with you to create an informative, engaging, and useful article written in the North Shore Mums tone of voice. We know our readers, and we know how to get your message across.
Event Advertorial
If you're running a family-friendly event, there's no better way of promoting it to North Shore Mums than with our Event Advertorial Package. You'll provide us with the key information and images for the advertorial, and our talented writers will create a click-worthy article that showcases it to local families, all written in the North Shore Mums tone of voice.
Product Review Advertorial
Got a product that has to be trialled before it's true value can be properly understood & communicated to your target audience? To provide you with strong exposure across the North Shore Mums platform, our Product Review Advertorial Package delivers excellent value with a choice of a Directory listing (for year-round exposure), a newsletter & Facebook package (for a special offer, event, news or launch), banner campaign (for site-wide exposure for brand awareness), plus a FREE review!
Business Spotlight
Do you want to reveal the person behind the business? Sharing personal insights about what makes you tick as a business owner and parent allows readers to get to know the 'real you', making them more likely to choose you when looking for local businesses to support. See the questions you'll need to answer.
Ask The Expert
Do you want to position yourself as the local expert in your industry? Our brand new Ask the Expert advertorial Q&A is a brilliant way for professionals and business owners to educate, inform, and share wisdom while presenting themselves as the 'go-to' business for that service.
Typically, these articles will include 3-5 most commonly asked questions by your customers, and you'll answer each in about 200-250 words.
Click here to find out more about advertorials